All marketing strategies seem to pay attention to past branding examples. In fact, many international business are overwhelmed in social platforms with daily actions, they range from visual posts, contests, invitations, and dialogue to even videos and live recordings. Many, if not all, of these strategies are strengthening the internet to produce a correspondence between branding and clients. In other words, the more you show your clients a universal identity, the more they will remember you. A prime example of identity is using the same color scheme, same typeface, same slogan and statements. However, there’s more to this trend than just a simple email newsletter and/or social media post. Welcome to How Branding Excels and Why Everyone Should Care. Also be sure to check out the video below for more information on Branding and how it works. And for more information on the key facts to identity & logo design be sure to click here.
What is Branding?
When people talk about branding, many will define it with logos, website designs, promotional campaigns and social popularity. However, no matter how unsympathetic it is for marketers around the globe, a brand has nothing to do with actions that one can measure. This is because branding is the identity of a business. In other words, all tools and strategies that you can profusion are the marketing techniques that fuel this company depiction. In fact, when people talk about the process of branding they are really discussing about marketing plans. The center of this idea is the impact a company has on its customers. In short, the consumers are the ones that form the identity of a company and not the marketers.
All Brands Has a Reason
The brand will only work best when the business states its reason through all its actions correctly. For instance, if your Facebook posts are covering every potential trend, such as puppies and the latest technologies, your followers won’t find your brand consistent. Majority of the time, a product cannot be cute and professional.
Variety will only cause confusion and the consumers will not be able to reflect the business into a specific category. Applying more than one reason will create more focus points for the customers. This will than make it less unforgettable, and if one cannot target a consumers mindset, a more convincing competition will. This is why it is paramount that everything they watch and gather from the business is related to one simple reason.
There will be variety temptations trying to take one-off course. For instance, keyword research can show you create an article about Pokémon GO, which will bring you more traffic on your blog than before. If the reason of the business has zero to deal with mobile gaming, your brand may earn attention that day, but will create uncertainty results in the end. The best practice to effective branding is to identify the route from the start and stick to it throughout. Find one strong word that can grasp the activities of your business, and create content that goes around this exclusively. Remember, consistency will help consumers understand its reason after one glance at your website, blog and social profiles. Once needed, they will think of your brand and will use your product to solve their problem.
Every Brand has its Standards
Business standards can cover many attributes, in doing so these identity traits will create meaning. Deciding a set of standards from the start will make it easier for customers to identify what it is you are standing for. Such examples vary from innovation, excellence, problem-solving to entertaining, passion, and curiosity. The standards chosen by the business also creates connection between a customer to the brand.
To illustrate, If someone stop you and start talking about their product, you will be annoyed by this distraction. However, when a person finds a natural way to introduce themselves and starts a conversation about the same values and principles as yours, you would consider a friendship with this new contact. This is because people can get familiar with someone based on similarity. For example, two people are more likely to bond with each other if they listen to the same music. The same goes with branding. If the identity of your business gathers a moral reason, its advocates will have an easier time to become familiar with your brand.
Nivea, for instance, is a well-known business in the beauty industry. They created an effective campaign which embrace its brand by exploring the same values as a mother. Nivea incorporated a device in the form of a band to magazines. The parents were than able to pop the bracelet out of the ad and attach it to their children. The band worked as a tracking device and once the parents downloaded the Nivea app, they could see where their kids were at any given moment. In doing so, Nivea offered parents a solution to their children’s protection, such as their cream guards that goes against damaging sun.
If you have customers who love your business, you can show the sensitive side of your brand and honor their devotion. An intelligent brand will know that one loyal customer is more important than 1,000 new leads. Searching a new source of consumers that might show interest in your product is a difficult and time-consuming. However, when you already have a client base, you can turn them into a stable community. Great branding will take into consideration maintaining the relationship with the people who show their comfort. This same principle work in a relationship as well. For example, when a friend of yours is too busy to spend time with you, you will search for the loyalty you deserve elsewhere. But when your friends always seek your existence and share their importance with you, their purpose is to make you stick with them.
Businesses should aim their marketing campaigns to influence existing customers for the long-term. While new leads has 10% chances to buy your services, old customers have higher chances to become brand representatives. In any time, place or date, word of mouth works far way better than any marketing strategies. Consumers such as you and me, base purchasing decisions on reviews written by customers. This is where your brand representatives works perfectly because by investing time into a happy customer, people will recognize your Brand as trustworthy. Create smart campaigns such as newsletters, loyalty programs and call to actions post, in doing so customers will be happy to endorse your brand to their followers, family and friends. Ultimately, you can see your website be filled with reviews and more importantly, visitors are more likely to read the comments than anything else. This is because customers are interested in finding out how the service affected other customers. And if the results meet their expectations, then they will consider purchasing your services.
And remember… Elegant Graphics, Exquisite Designs. Welcome to Elegant Graphic Designs!
Big Thanks to docstocTV for this short and amazing video!
And Thanks to Video Influencers for this lengthly and detail video!