Numerous of graphic designers claim that the appropriate selection of fonts determines the general feeling when someone is reading the text. So if the font has an emotional and psychological affect on a person behavior, than deciding the right and perfect font becomes much more important. As noted in part 1 How to Decide the Perfect Font for Your Logo, different fonts have different spellings, size and kerning. For example, the word “Logo” with one font will be different in form from the same word “Logo” in another font. In this article we will discuss further in how to choose the right font for your logo with combining fonts, the number of fonts to use, and three key techniques in making your final decision. Welcome to How to Decide the Perfect Font for Your Logo (Part 2).
2 or More Fonts
A major component a designer needs to do is to choose the best fonts that combine with each other perfectly and nicely. Combing fonts can be surprising, however many designers have an understanding of how to choose a pair of fonts that would be acceptable for headings and subheadings titles, such as using italics, making a font bold, etc. The right choice of fonts can make the logo look original and unique. Keep in mind you do not have to use extravagant fonts to get the perfect logo, surprising the most standard fonts will create the magnificent look of a logo. Above all, make sure the fonts look and make sense to you, if they are combined appropriately you will know instantly and more importantly so will your audience.
Number of Fonts to Use
Normally designers use one or two fonts in their logos, website and other design platforms. But the most important thing in a font is to have a few typefaces, such as regular, bold, and italics. The rational number of fonts in the design is 3 (or 2 if you are designing a logo). Companies, for example, often use bespoke fonts to illustrate the uniqueness and distinctiveness of the brand. Naturally, this skill is quite challenging. But the thing to remember is to have the font be unique but not too flashy. The font should allure attention without interfering with the comprehension of the logo.
The 2nd font is applied for the text, so its central action is readability. These two fonts should coexist with each other naturally, because even the slightest dissension may ruin the recognition of the content. Titles should always be unmistakable and striking, but not too big. The goal of a title is to prepare the reader for the next piece of text. Think of it as a transition from one piece to the next. When deciding a font, take readability as the critical criteria. Do not reinvent the wheel, use fonts that looked good in previous projects. Many skillful designer has a few tricks in their sleeve, but normally and using past fonts will always work for your logo. If you want to spice some things up do so carefully and nothing overpowering because again, you want the logo to read easily for the reader.
3 Font Rule
If choosing the best font for your logo or project is becoming difficulty, than here are three techniques that will help you decide the perfect font:
1. Be Safe, Pair Right
Many fonts are generated in serif and san serifs. A well-thought method is to decide the fonts that can be safely used in a matching set: for instance, Meta and Meta Serif, and Droid Sans and Droid Serif. The appearance of the letters in these pairs are nearly indistinguishable; but at the same time they are complementary, making them good to use and apply.
2. Contrast, But Not Too Much
If the primary font is calm and easy to read, than you may choose an intense secondary color to contrast. The key is to not go over the top, in other words very noticeable headlines can sometimes distract the reader’s awareness. For instance, Noto Serif is known for smooth contours of letters, easiness and stability. At the same time, Noto Serif is evocative and sympathetic.
The two previous methods were focused on the equivalence of outlines, this method however is about enhancing contrast by a font with different ratios. To use this method correctly, the designer must have good taste and know what they are doing before working on anything. Take a logo for a business as an example, focus on what the business is about and the environment around it. To illustrate, if you are designing a logo for a car company you would not design a logo or choose a font that relates to public schooling, no you would go for a more car & speedy approach.
In the end, the most vital criteria are font’s recognizability and readability. If you are not an experience designer, better choose more or less classical alternatives. As a designer, it does not matter what fonts you have applied if you get the proper outcome. Sometimes chance are account for and lead to surprising revelation. But above all, listen and hear yourself! No one but you knows whether you are ready to experiment. If you take all these tips into effect you will take your font and logo skill to the next level. We just explain How to Decide the Perfect Font for Your Logo (Part 2), now we want to hear from you. As always, comments and thoughts are always appreciate.
And remember… Elegant Graphics, Exquisite Designs. Welcome to Elegant Graphic Designs!
For a clean and simple to use cheat sheet to help you pick the perfect font for your logo, we recommend this diagram by Julian Hansen.
And thanks to Shawn B for this great video!