Email marketing remains one of the most inexpensive and powerful ways to identify with your customers and expectation. But how can you make sure these beneficiaries are going to open your email and click through to your website? Remember, email marketing is an easy way to contact mobile customers, it’s an convincing way to keep customers briefed, it’s easy to change and incorporate into other marketing strategy, and above all it’s inexpensive. In this article we will discuss the best ways to improve your open rates so that viewers can go to your website and ultimately do business with you, welcome to How to Increase Email Open Rates & Clicks.
1. Create An Effective Subject Line
Acquiring more people to open your email begins with an astonishing subject line. An effective subject line needs to bring attention and curiosity because it is the first impression users have, and in many ways the subject line is more important than the email body itself. Here are some examples of an effective subject lines method:
- Numbers and Lists
- Single Word
- Clear and Concise
2. Be Truthful To Your Brand
Because we are all skeptical of emails from unknown source, make it easier for your audience to realize who has sent the email by being honest to your image. For example, use vocabulary that structures your brand’s image and make sure the color scheme matches your brand platforms. In doing so you will be sure to be honest and truthful not only to your brand but to your audience.
3. Don’t Forget To Resend Unopened Emails
Even if you have applied the most convincing tricks in email campaign, there will be situations when your email is simply overlooked. Because of that, take the time to resend those unopened emails for it will be pay off. The point of all this is making sure your recipient acquires the message and convincing them to look further into your business.
4. Design A Clean, Easy & Simple Email
No matter who you are, everyone scans through emails so this means you should create an email newsletter that is scannable for your audience, in other words make it clean, easy and simple to scan. Even though it’s the easiest to understand, it’s also the toughest to execute. Here are some bullet points to show how simple it really is:
- Using bold formatting
- Keeping it short
- Writing like how you talk
- Using numbered or bulleted lists
- Including links
- Using subheads
5. Spread Exhilarating News
Having your audience enlightened & briefed about the current promotions or updates is a key way to increase your email open rates and clicks. For instance, if you are a clothing owner, you could send your email subscribers your new seasonal outfits, along with a 10% off discount to get them enthusiastic.
6. Stay Away From Spam
Throughout the world-wide web many emails are flagged as spam. Shockingly around 100 billion each and every day according to iContact.com. However, to stop this from occurring to your emails, look for keywords that are frequently connected with spam, such as “no credit check” or “free money.” Its undoubtedly frustrated to increase your email rates and business awareness when people can’t even see your email due to being mark as spam, so do yourself a favor and look carefully at your content and avoid any spam indentation.
7. Divide Your Lists
Because your members fall into several categories, you should divide your lists so you can attract to their wants and needs. In fact, targeted and developed emails tend to create a higher click-through rate versus to standard emails that are sent. The best way to divide your lists is by:
- Relationship history (that is, bring about new users and reward loyal customers)
- Shopping behavior (products and services they have purchased last)
- Email behavior data (such as opens and clicks)
- Demographics (like geography, gender, and occupation)
8. Use Sign-Up Forms
Want to grow? Than make sure you use sign-up form on your website, social networks and blogs. Because in the end, all those forms should and will connect back to your email newsletter so that your audience can get up to speed news, updates and discounts on your products / services. Remember, you want to make it as easy as possible to get people sign up to your emails. More awareness, more business. Here are some tricks to get visitors into signing up for your email newsletter:
- Create many types of content, such as videos and images.
- Feature customer stories or testimonials.
- Have a poll or survey
- Provide coupons or discounts to new subscribers!
9. Make Your Email Linkable
Make sure your email newsletter is linkable to back to your homepage. For instance, if you are advertising a product be sure you have a “click here” button so that when your subscribers click the button it takes them to your website where they can find more information on the item or buy the product / services. The point of making your email linkable is to bait your audience to come to your website and decide if they want to do business with you.
10. Make It About Your Customer, NOT You
Email marketing is about serving your customer and not forcing your products or services. Your customers want something that is going to make their lives easier. Because in the end, your customers are looking for something effective, easy and reliable. So don’t make it about yourself, make about them.
In short, use all these advises and your email marketing will grow dramatically. More importantly, your business and website will surge and get more awareness. Remember, you not there to sell your products or services, you are there to sell yourself, so make it personal and your audience will trust you and do business with you. We just mention about How to Increase Email Open Rates & Clicks, now we want to hear from you guys. As always, comments and thoughts are always appreciate.
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