Your website is built, your content is golden, and your products & services is ready to go. Now you just need to attract & keep your visitors on your site even longer. How do you do that? According to Time.com it is documented that people who go to websites spend an average of 15 seconds on a site before they click onto something else. Fifteen seconds! That might be enough time for a basketball player to score eight points, however it is barely enough time to change a visitor into a customer. But it can be accomplished with masterful content and amazing design on your site. Welcome to 10 Secrets to Attract and Keep Visitors on Your Site.
1. Observe your Aesthetics
If you only have 15 seconds to capture your visitor’s interest and keep them on your site even longer, you better have an attractive and captivating site. 75% of websites users, according to a study at Stanford University, say they make quick decisions about a company’s credibility based on their website design. So if a visitor does not like the look of the site, they will leave the website immediately. One essential strategy to grab visitors attention is to make sure the website is exquisitely attracting. That is:
- Is your website design professionally?
- Do you use your own domain?
- Do you have a convincing “About Us” page?
- Is your contact information easy to read?
- Any guarantees?
- Is your portfolio/work up to speed?
- Any reviews, references and/or testimonials you may have?
- What are your credentials?
- Do you offer customer support?
- What social medias do you have?
2. Make it User-Friendly
No one likes to solve a puzzle while placing an order. So be certain your site navigation makes sense and easy to use. If your site is difficult to navigate, your visitors will leave and move to another site, especially when its a click away to go to another site. So make your website easy to navigate and more importantly user-friendly.
3. Link the Content
Picture if all of the content on your site was consistently breathtaking, and linked in a way that leads visitor from one article to the next, one image to another, and ultimately a call to action. Visitors would click from one strategically work of content to the next until they feel satisfied to contact you. However, this can only be done if you make the most of your domestic linking, which is the skill of linking one post to another. In other words, create a blog and tell your visitors any news, updates or information that would be helpful to them and how you can aid them. Remember you are not trying to sell yourself, you are trying to make a conversation and help your customers grow.
4. Develop Extraordinary Content
Be sure you are delivering content your visitors want to read and see. Because even the most instinctive and delightful sites will not be able to fulfill their goals if the content is not extraordinary. So be a problem solver, be engaging, and be informative. Only than will you be able to get people into buying your product and/or services.
5. Break It into Blocks
Nothing is more ignoring than having a large block of text to a reader. So the best way to do this is by using headers and sub-headers in your content. That way your information is digestible and not a whole block of text. Think of it like a novel, there is not only 1 chapter, but several chapters so that it gives breathing room for the reader.
There are those who enjoy to read, watch videos & prefer graphics. And than there are those who want to obtain their information through a variety of mediums. Your website needs to attract to them all if you want to keep visitors on your website longer. To do this you can write a compelling article, and then convert it into videos, illustrations, images and much more. Use what you got and endure on it, your visitors will be interested in what you show.
7. Be Professional
Be aware of presenting yourself in a professional demeanor if you want visitors to take your site seriously. Proofread everything for grammar and spelling errors. Make sure you are using a consistent style, and always be certain your website is a proprietary name.
8. Be Original, Current & Exciting
It can be very difficult to keep your content original & current with so much information being shared on the world-wide web. For instance, nobody wants to read a blog post that is a month old, much less a year old. So pay attention on keeping your content current. Having your content timely not only attracts and brings back visitors, but it also lets the search engines know that you are still in business. Those are two exceptionally useful benefits of being original, current and exciting.
9. Call for Action
Every business knows what their visitors want to do, but you are still going want to make it clear for them. You can do this by inserting a call to action on every page of your site. Make sure it is noticeable so that all your visitors can find it and easily read it.
As mention before, you only have 15 seconds to grab your visitors interest to your site. If they spend half of that time waiting for the site to load, you will already lost them. In fact, according to Kissmetrics.com, nearly half of all website users expect sites to load in just two seconds or less. Another 40% say they will leave a site if it takes more than three seconds to load. So get the need for speed and you will keep visitors on your site for a longer period of time. And more importantly, change visitors into more customers.
10. Need for Speed
Take all these tips, trick and secrets into effect with your site and we guarantee your website will explode and transform into the site & business you always dream. You know who you are, you know what you want, now go out there and share/show who you are. It has been great revealing the 10 Secrets to Attract and Keep Visitors on Your Site, now we want to hear from you. As always, comments and thoughts are always appreciate.
And remember… Elegant Graphics, Exquisite Designs. Welcome to Elegant Graphic Designs!