Normally in any web design, print design and motion graphic project you will see fonts being applied. Fonts are a combination of characters, symbols and sizes all put together. Fonts, in general, are one of the most important and perceptible elements of any corporate identity and design. Naturally, the choice of a font importantly affects the recognition & awareness of the brand and its customers. So what font should you use for your logo? Its a question always ask, so here are some tips on how to choose the best font for your logo design. Welcome to How to Decide the Perfect Font for Your Logo. And be sure to check below for a corky, short, simple and informative video on what font to use.
Know Your Font:
Sans-Serif type fonts have small emotional charge and are linked with functionality and realism. They are a trustworthy choice for those who search for harmony and don’t bother with demonstrating themselves through the font design.
Serif type fonts are less engaging for they incorporate a less male approach but more animate and humanistic style, which are more favorable to females. Many studies have proven that serif fonts are much easier to read because serifs make it natural to move from letter to letter while the letters/fonts don’t conflate with each other. For more about Sans-Serif and Serif fonts visit our What Font to Use post.
Decorative fonts are often used to highlight modernity, awareness, and uniqueness. However, they are often difficult to read and can be hard to execute in design.
Handwritten fonts are used in an attempt to communicate affection, kindliness & close relations. Large businesses often used this font style to look more friendly, companionable and easier to get across their audiences.
Know Your Size
If you want to use fonts in small sizes, follow these simple rules:
- The font should be simple, clear, and clean.
- The font should have weak contrast.
- Avoid serifs or intensify them by giving a plain and even strong shape. The font should not have components that become undetectable when scaling.
Know Your Type
Choosing sans serif for the main text is often a common beginner’s mistake, the reason is because letters written in sans serif conflate with each other, which does not improve the text’s readability. San Serif is great for large sizes because the font itself with increased character spacing only. For example, San Serif is one of the best options for headers since they immediately attract the attention of the viewers.
Serif typefaces are more practical because they allow you to type texts in small sizes without losing clarity. However, these fonts are not expressive. So do not overstock typefaces with serifs in them. Just remember the simpler the font, the more readable it becomes.
Be careful while working with decorative typefaces. For all their attractiveness and stylishness have one major downfall… they are too difficult to read! Such fonts are often used in logos to create a certain feeling on a webpage. Moreover, deciding an uncommon font can be justified only if you have a particular content. As often said, use custom fonts with caution. Plain, clean and simple fonts like Arial, Futura and Helvetica are the best. In addition, the header and the body text should be preferably the same font.
Know the Color
- A designer must understand what is the psychology of the color, in other words what would be the reaction of the audience when using one color or more, and/or when combine.
- What is the characteristics of the brand and its color palette, such as positioning, seriousness, general concepts, etc. In other words, the characteristics of the logo defines your brand as an individual.
The more contrast colors between the font and the background, the easier it is to read. The most common font color is black on a light background. A key factor is to not highlight the font too much. For example, choose one or two accents such as italic, bold, underline, or shadow. And be sure to highlight important pieces of the text and don’t overdue capital letters.
Know Your Alignment
In short, it does not matter what fonts you apply, as long as you get the desired outcome and clients satisfaction. Occasionally risks are justified and creates surprising discoveries. But no one knows best when you are ready to experiment but yourself, so listen to yourself and you will be alright choosing the perfect logo. We gave tips of How to Decide the Perfect Font for Your Logo, now we want to hear form you. As always, comments and thoughts are always appreciate.
And remember… Elegant Graphics, Exquisite Designs. Welcome to Elegant Graphic Designs!
And Thank You to Little Biz Marketing for this great video!