When looking at a logo, sometime we say to ourselves “Man, why didn’t I think of that?”
So why does logo gives us that impression? To understand this, we must understand five important and effective elements into designing a logo. Though logos may seem easy to create, generating and capitalizing their true value is the most difficult thing to accomplish. Welcome to What Makes a Good and Catchy Logo. And check below for a great video on what makes a good logo video by VOX.
A simple logo design gives one an easy recognition and allows the logo to be flexible & memorable. Good logos attribute something unmatched, extraordinary and noteworthy without being overdrawn. After all, if one can not describe what a logo looks like then how can they remember it?
An compelling logo should be memorable and easy to remember. We won’t remember a logo that is cheap, distracting or poorly made. Instead we want something that is simple, well-design and appropriate. In other words, a good logo must be must be unique, clear and memorable. Again, if one can not describe what a logo looks like then how can they remember it?
An effective and powerful logo should be timeless & endure through the ages. In other words, will the logo be effective in 10, 20, 50 years or will it be forgotten? A great example of a timeless logo is the Ford logo. With this timeless logo, one can see how effective it can not only be for the brand, but the business entirely. Notice how the Ford logo has barely changed, this is a prime example of a timeless logo design.
An effective logo should work across a wide range of mediums and applications. The logo should be simple and practical. For this reason a logo should be created in a vector file format to ensure that it can be scaled to any size. The logo should be able to work both in vertical & horizontal compositions.
- Ask yourself; is a logo still effective if:
- Printed in one single color?
- Printed in reverse (i.e. light logo on dark background)
- Printed on something as large as a poster banner?
- Printed on something the size of a sticker?
One technique around creating an adaptable logo is to begin designing in black and white only. This allows one to pay attention on the concept and shape, rather than the instinctive nature of color. Another thing to keep in mind is the printing costs because the more colors used, the more expensive it will cost for the business on the long run. Another key element is to know the commercial printing process so that you wont come across any printing problems. In other words, learn the difference between CMYK, RGB and Pantone color systems. When creating logos, the Pantone color system is recommended.
How you position the logo should be appropriate for its purpose. For instance, if you are creating a logo in the car world, it would be appropriate to use a bold font and exciting color scheme. In contact, this would not be wise to use for a children hospital environment. In addition, a logo does not need to display what a business sells or offers as a service. For example, computer logos does not need to show computers, and a car logo does not need to show cars. The Harley Davidson logo isn’t a motorcycle, nor is the At&t logo a mobile phone. In the end, a logo is simply and purely for identification purpose.
How would you describe what makes a good and catchy Logo? As always, comments and thoughts are appreciate. And remember… Elegant Graphics, Exquisite Designs. Welcome to Elegant Graphic Designs!
And a Big Thanks to VOX for this great video!